PrimeraTurf has added Carlin Horticultural Supplies as the newest owner distributor of Primera. Carlin Horticultural Supplies, headquartered in Milwaukee, Wisconsin, is a distributor of specialty horticultural, turf and specialty products servicing the upper Midwest market since 1972.

“The addition of Carlin to the Primera group will be an excellent opportunity for supporting our suppliers and continuing our track record of building the Primera organization. Primera is pleased that we are Carlins’ chosen partner to support their continued growth”, states John Gertz, CEO of Primera. “We look forward to their participation and contribution in Primera, and we will continue to successfully maximize our owner distributors and suppliers business opportunities,” remarks Gertz.

Established in 2000, PrimeraTurf is a business cooperative of 53 distributors committed to supporting distribution that services the professional turf, ornamental, IVM, pest control, forestry and aquatic markets.