Environmental Science, a division of Bayer CropScience LP, today announced the appointment of Glenn Rougier as head of marketing for the North American turf and ornamentals (T&O) business. In his new role, Rougier is responsible for portfolio development and communications and customer programs through his integrated team.
“Glenn brings a wealth of unique insights and experiences,” said Mark Schneid, chief marketing officer of Bayer Environmental Science. “His diverse strategic background and history with Bayer will help us continue our journey to provide best-in-class customer relationship management and insight-driven innovation.”
Rougier has worked within the Bayer family of businesses for 12 years, assuming a number of roles in strategy and operations. Most recently, he served as Director of Strategic Marketing for the Bayer Healthcare Radiology business, where he led a global brand team with responsibility for developing and activating global brand plans.
Rougier holds a B.S. in marketing from Penn State University and a M.B.A. from the University of Pittsburgh.