Who would’ve ever thought how important 140 characters would become?
- Twitter has 313 million monthly active users.
- 80 percent of active users access Twitter via mobile device.
The point here is that a lot of people are on Twitter and most access it with their mobile device. Here’s where the tie-in to the sports turf industry comes in – many sports turf managers across the country, at all levels of the profession, are now using Twitter for all kinds of reasons: for staying in touch with peers; finding and posting jobs; starting conversations and debates about various sports turf topics; showing off great-looking fields; asking for help and advice; and networking with colleagues, manufacturers, professors, university extension offices and others.
In other words, Twitter has become a great way for those within the sports turf industry to share information and thoughts. I see this every day, as I do the social media posting for SportsField Management (follow us on Twitter @SFM_Magazine). As I peruse through Twitter, I see sports turf managers interacting with each other daily – and it’s fantastic. I use Twitter as an easy, instant way to talk to you, retweet you and the photos you share, do research on various subjects for the magazine and more.
If you’re a sports turf manager and you’re not on Twitter, what are you waiting for? All you need is your smartphone. Plus, there plenty of cool sports turf-themed Twitter handles (account names) that you can pick for yourself. For example, one of our favorites is @Sodzilla931 — belonging to Tyler Brewer, an outside sales rep for Turf Masters lawn care and a former Virginia Tech sports turf manager. Our own columnist, Ross Kurcab, CSFM, uses @NaturalGrassMan. How clever is that?
There are many witty/humorous sports turf-related Twitter handles (they have a maximum character count of 15) that you can create for yourself — how about:
Use your imagination and get creative — I bet you can come up with even better ones than these.
The Sports Turf Managers Association (@FieldExperts) does a great job of promoting social media use for the industry. For example, on Jan. 24, the STMA tweeted “RT (retweet) this message if you are 1 of @FieldExperts 2,600 members promoting safe playing surfaces globally. #STMA2017” The tweet was retweeted 56 times and liked 54 times. Make sure you follow the STMA and read the literature the association publishes about recommended social media practices and suggested guidelines.
Here at @SFM_Magazine, we use Twitter to share our original, informative and expertly authored content with our almost 2,000 followers. We also share #TurfTips and have themed days like #MaintenanceMonday #TurfHealthTuesday and #FieldTipFriday. Last summer, we asked you to share pictures of your natural grass playing surfaces with us – we got dozens of awesome photos from turf managers all around the U.S. (look for more chances to share pics of your fields with us this spring and summer).
If you aren’t on board yet, I encourage you to get a Twitter account and start realizing all the benefits and cool things you can do with it. If you’re on Twitter but haven’t really engaged much, do so! Try searching #SportsTurf for industry-related tweets, photos and discussions.
Twitter can be an ultra-useful, free tool for your field operations and is a natural way to network. Sometimes, our society’s instant gratification, 24/7-smartphone- addicted ways can be detrimental. But in this case, take advantage of technology and social media to make yourself a better field manager.