The American Sports Builder Association (ASBA) has become an Alliance Sponsor of PHIT America, a new national educational campaign to combat the obesity and sedentary crisis seriously affecting health care costs in the U.S. This non-profit, started by the sport & fitness industry, will promote grassroots programs and new legislation to influence Americans to be more active, fit and healthy through a consumer website: www.PHITAmerica.org.
"Just look around any community in the U.S. You can see the obesity issue is a serious issue in every city and state," said Fred Stringfellow, CAE, Executive Director of ASBA. "And now, almost 1 in 4 Americans are totally sedentary. We need to get America more active, fit and healthier in order to help them prevent and reduce health care costs. Stringfellow is proud to promote PHIT America and to influence active, healthy lifestyles."
PHIT America has been enlisting participation of companies and organizations from the sports and fitness industry for the past few months to achieve its objectives of education, advocacy, and fundraising for grassroots and PE programs. Today there are seven Founding Sponsors: SFIA, NSGA, Sears, The Active Network, the United States Tennis Association, The American College of Sports Medicine, Midtown Athletic Clubs and Didgebridge. Overall, there are more than 110 companies and organizations that have already committed to be PHIT America Alliance Sponsors for 2013.