Agrium Launches App

11/29/2012

Agrium Advanced Technologies (AAT) announced the launch of the Square Foot Advantage calculator, an easy-to-use mobile-ready application designed to compare real-world data and the total cost-in-use of controlled-release fertilizers Driven By Duration vs. ordinary or conventional fertilizers.
Housed at www.drivenbyduration.com, AAT's Square Foot Advantage calculator compares variables including square footage, the number of times an area is fertilized each year, and the overhead cost (including product and labor rates) to determine the total cost-in-use of fertilization, both by square foot and by total area fertilized.
The calculator then goes a step further, comparing the same data with the cost and spread frequency of the same area using Spread it & Forget it, or Duration CR controlled-release fertilizers.
"The Square Foot Advantage calculator has been designed to educate customers who may not be familiar with the true value of a technologically-advanced controlled-release fertilizer like Spread it & Forget it," said Ken Klopp, product marketing specialist for AAT. "There are so many purchasing influencers when it comes to fertilizer - bag price, cultural practices, regional conservations - that we wanted to cut through the noise and compare dollars to dollars, square feet to square feet, the overall value Spread it & Forget it and Duration CR can offer lawn care operators and other turf professionals."
As an incentive to learn more about the true cost of fertilizing, AAT is offering a chance to win a Turfco T3000i Spreader/Sprayer to everyone who uses the Square Foot Advantage calculator between now and January 31, 2013.